Analyzing Questionnaire Results:

Analyzing Questionnaire Results:

                                               

When looking at this information I have received i can identify that my target audience would be a 68% male majority, this would be crucial when making my magazine as i would need to stick with more masculine ideas such as symbolic props or stereotypical male conventions, When making the magazine I must not use features that would attract a women audience as it would be against the questionnaire research I have conducted and therefore would not attract the audience that I have put effort into researching about.                                      

When looking at this information i can see that my target age group is around the ages of 16-19 this would be due to the fact that my questionnaire being sent through a school emailing website, this would only allow teachers or students to access my questionnaire depending on who it is that i sent the web address too.from this information i can take away that my age group would not be brad and be more specific than allot of other magazines such as NME or Vibe. This gives me very little amount of changes that i an make due to the fact  am not able to use material that a older audience that other magazines will be able to use. 

When looking at how often my audience would buy a music magazine i can see that the large majority of people would not buy music magazine whatsoever, this is worrying however would make me target the people who do buy music magazines often or slightly often and what it is they would like to see in a music magazine, When looking at the information my aim will be to make my music magazine look aesthetically pleasings possible to try and increase consumption. 

When looking a this piece of information i am able to see that i gave my audience a large amount of options when making choices as to what their favorite genre of music is, despite all of the options I have given I am able to see that their is a large majority of people who like the genre of Rap/Hip-Hop. This would be ideal as I am a fan of this particular genre as well, however the codes and conventions of this genre are quite developed and would take a considerable amount of time and detail to make a successful Rap/Hip-Hop music magazine.

When looking at this piece of information I am able to see on average my target audience are willing to spend on a Music Magazine. a large majority have picked the figure of £1.50, this is quite an awkward price as it has not be rounded however would be roughly the price of existing music magazines in there market that I am in. I would be able to implement this easily onto my magazine cover by displaying the price in a corner of the front cover. This would also comply with the codes and conventions f existing music magazines who do this on every issue of their magazine. 

 From this Information I am able to see that my target audience would like to see a dark color scheme, this would be hard to implement when looking closely at how I am going to crop in Photoshop however it would be what my audience would like to see and therefore it would need to be done. when analyzing the information again i can see there is a large amount of consumers (6) that would like a contrast in the color scheme therefore i will be looking at possible methods that i can still implement this while satisfying my target audience  

When analysing this question it is quite split, There is a majority however it will not be large enough for me to implement only font manipulation into my magazine product. Therefore when constructing my magazine I believe that i must take al of these aspects and choices into consideration. I think it will be quite easy to implement a Large image onto my music magazine as this is a convent that applies to many music magazines across all genres, I will also use font manipulation on my masthead to make the masthead more appealing to the eventual target audience. 

When analyzing the results of this question I am able to see that i would need a wide array of different content in my magazine. my consumer base would all like to see some of the newest magazines, Album reviews and also new musicians. I think I can implement this quite easily as I would add pages in the contents page and double page spread. This would apply to codes and conventions as many music magazines would have additional articles promoting new and underrated artists.    

When looking at what interactions I would need to include in my magazine there is a clear majority that would want me to include competitions, this would mean i would have to think of some ways i can include a prize that I believe my audience would like whilst still complying with the codes and conventions of a traditional Hip-Hop/Rap magazine.I will use this by putting a exclusive prize in the top corner of my magazine front cover. 

When looking at this piece of evidence i can see that my consumers would want me to include new and upcoming artists features, this is the ultimate majority and would be the largest I have received therefore I will definitely be implementing this in my music magazine as it is definitely what my target audience would want to see in my music magazine.

Questionaire 2

Questionnaire's 
What do I want to know?

For this task i will need to plan a suitable questionnaire in relation to my music magazine, magazine i will be able to deliver a broad range of questions that would be vital information when making my magazine, this information would include details such as the audiences favorite music genre to allow me to make a magazine that would appeal to my audience and encourage consumption. Using a questionnaire i will gain third party feedback upon ideas i have myself over my magazine, these things would include the chance at a  prize that would be promoted in the top corner of the magazine. The ultimate goal for my questionnaire would be to gain key information on what that particular consumer would want in their magazine. 

What information do I need?

When looking at the feedback key information I would need would be what my consumer would truthfully, this could be a variety of things such as what the questioned participant would like to see on the front cover e.g. A large image, dark colors. I will also need to know key information about the consumer personally, this would be things such as age, gender and how many magazines they would buy in a week. However when analyzing the information all details will remain confidential and therefore would not be embarrassing or anyone would see them apart from me. This would make me trustworthy and eliminate participants being worried about information. The information would be decisive in making me think about color schemes, images, features and much more, therefore this part of information would be vital in the research element of making my magazine.  
   

How am I going to analyse each question to get the results that I need?

When analyzing the information I have received i will use a pie graph to display the findings and show them on my blog, this will allow me to asses the information easily and also allow me to gain results quickly as it would not be trouble to open and analyse them. I also can them compare the results to my other survey that I have done initially. This would enable me to understand what the consumer would really want and what i can discard as the small minority would want. When analyzing the results i need to understand this is a crucial part of  

Time Management:

When thinking about time management I will ensure that I gain my results quickly and efficiently enough that I can analyse them and distribute another questionnaire if the previous two are not conclusive enough. Gaining the information quickly will allow me make changes to my initial research and also my end product design. The magazine would need the results as these are the my target audience. 

Questions I will include will consist of:

When looking at the questions I have asked I am able to gain a wide variety of answers with the use of open ended questions that may be able to give me critical results that I can then use on my final music magazine. I have chosen to include questions such as what colour schemes my audience would like to see as I will be able to implement this however would need to know what genre I am making the magazine firstly to ensure it meets the codes and conventions. 

Music Magazine Analysis

Music Magazine Analysis :

Music and audience analysis

Vibe -

Vibe Magazine and audience analysis from Jack Baxter

NME -

Nme magazine and target analysis from Jack Baxter


Clash -

Clash magazine and target analysis from Jack Baxter


Q -

Q magazine and target analysis from Jack Baxter

I have then made a second questionnaire that would furthermore allow to gain a better understanding of what my audience would be and what they would want to see in my finished magazine.  

What do I need to know?

The goal of my research that I am carrying out would be to gain and identify a target audience as well as gain a greater understanding of what this target audience would lie to see in my music magazine that would appeal to my predicted target audience, I will use a website called survey monkey to gain key information and an appropriate opinion that would benefit me greatly when it comes to making my magazine.

Using this research I can implement some of the requests my population would like to see and manipulate my magazine in order to make the magazine appeal to my target audience and maybe afterwards a larger audience. The things that I would need to know is basic knowledge e.g Age, Gender however I must also be able to gather information upon what genre of music my magazine would be based upon.

The things i would like to know would be, what preferences they would have as to what they would like to see featured in the magazine and what would attract them to purchase my magazine. Basic features such as the price of my magazine and also the critical aspect of the content would all have an influence on my magazines success as the consumers would only pay for something they would like to enjoy. In my magazine i will ask ten questions that would help me gain a better understanding on what it is i would like to know about my audience, my ten questions will be

1. What is your age?
2. What is your gender?
3. What is your favorite music genre?
4. How often do you purchase music magazines?
5. What content would you expect to see in a music magazine?
6. How much would you be willing to pay for a music magazine?
7. Would You Be Interested In New Upcoming Artists?
8. Would You Be Interested In New Upcoming Artists? 

9.  Would A Free Gift Encourage You To Buy The Magazine
10. From The Genre You Have Chosen, Please State Your Favorite 3 Artist's

From these questions i will be able to tell what it is i need to include in my magazine to make it appeal more to my target audience and overall make my magazine more successful, these questions would give me both key information on what my target audience would like and also give me idea's on what i could include to make my magazine more attractive however not hinder the overall magazine.   

Results

  

From the results i can infer that,  most of my audience are the age 16-17 with a surprising  age of 19 years old. This would help me when it comes to making the magazine as I am able to base my magazine upon the age group that has i have been able to infer due to this specific question in the questionnaire. 

from my questionnaire i can infer that my target audience would be a male dominated audience I can use this information wisely as i can use this as and advantage due to the fact i am a male myself and would therefore know what i would like in a magazine and without generalizing too much I am able to represent myself and have a strong influence in what goes in the magazine to please my male audience. 

From my results i can infer that my audience would prefer a rap/hip-hop magazine,  this is due to the overwhelming response  I got in the results a majority of 76% said they would prefer to read a Rap/Hip-Hop magazine. This would mean i will have to research into more rap magazine to find content and layout inspirations to  gain a better understanding upon rap/Hip-Hop magazines.

Ideologies

Ideologies - 

Q Magazine

Q magazine is a monthly magazine that is published by Bauer Media, this magazine is sold in the UK. Bauer media are a multinational conglomerate and is one of the most established publishing companies in the world. The group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. This gives Bauer media allot of power in the publishing competition. Q was firstly established in the year 1986 and have come a long way with interviews with artists such as Ed Sheeran, Tinnie Tempah and Oasis, Q’s target audience is those mostly in a younger generation. The rebellious nature of the magazine commonly suits the youth of the twenty first century. A large percentage of Q readers state that, the magazine is a top quality magazine that offers exclusive interviews, reviews, and award winning photography. Q’s readers are in the ABC1 portion of the general register scale, this means that the readers are not extremely wealthy like comparing this to Vogues target audience all be it that this is for a fashion magazine instead of a music magazine. Q magazine has a circulation of 48,353, and a readership of 339,000, this will show how successful Q magazine are as they have allot following.  

NME Magazine - 

NME magazine is not a monthly magazine but a weekly one, NME is published by IPC Media which is a subsidiary company to Time INC. which is one of the world’s largest and leading media companies. The monthly global print audience of over 120million. The magazine itself stands for new musical express, the shortened version is allot shorter and easy for the target audience to remember and was first launched in 1952 in the Time Inc headquarters located in New York. The target age of all of NME’s audience will be around 25 years old. With a majority of males compared to females, the percentages being 73% and 27% for men and women respectively. The price of the magazine is £2.20 which is affordable due to NME’s target audience being in the general register scale at ABC1, This means the audience are on an affordable income with some disposable income to spend of items such as this magazine. The magazine has a circulation of 56,284 and a readership of 411,000 which is slightly higher than Q magazine meaning NME will have a large amount of financial power with the larger parent company Bauer media and also have a larger readership and circulation.   NME magazine is not a monthly magazine but a weekly one, NME is published by IPC Media which is a subsidiary company to Time INC. which is one of the world’s largest and leading media companies. The monthly global print audience of over 120million. The magazine itself stands for new musical express, the shortened version is allot shorter and easy for the target audience to remember and was first launched in 1952 in the Time Inc headquarters located in New York. The target age of all of NME’s audience will be around 25 years old. With a majority of males compared to females, the percentages being 73% and 27% for men and women respectively. The price of the magazine is £2.20 which is affordable due to NME’s target audience being in the general register scale at ABC1, This means the audience are on an affordable income with some disposable income to spend of items such as this magazine. The magazine has a circulation of 56,284 and a readership of 411,000 which is slightly higher than Q magazine meaning NME will have a large amount of financial power with the larger parent company Bauer media and also have a larger readership and circulation.   

Clash Magazine - 

Is an independent magazine which also establishes popular music and fashion, clash magazine is unique as it is not owned by a large company, however MUSIC REPUBLIC LTD publishes the magazine it is actually still owned by the clash company, The magazine has a target audience of the age around 19-30 this is a young age to read magazines however it is because the magazine gives different topics such as fashion, reviews, articles, videos, promotions and information about up and coming events. Clash magazine uses modern artists such a Rita Ora, Jay-z and other existing modern artists as this applies with the age range of Clash’s target audience, the artists will interest the target audience and therefore the readership will increase.

MIXMAG - 

Mixmag is a electronic and dance music magazine, located in London England. The magazine was initially released in 1982 and covers the latest news regarding electronic and dance music, it will also show reviews and events that are in the genre of the magazine. When first issued, Mixmag was in a newsletter format however when house music began, the editor and DJ Dave Seaman turned the magazine to a DJ's magazine covering a variety of dance music, introducing the magazine to a club culture. The magazine is targeted at 12-24 years old, this is very young as the audience will not be exposed to profanities or and other promiscuous content. The audience its self is a very community based relationship with online forums making it easy for the fans to interact.

Action Plan

ACTION PLAN -

After completing my preliminary task I am now fully focused on making my main task. From what I have learned during my preliminary I will be taking that and using it to help create a music magazine's front cover, contents page and double page spread. Using what I have already learnt during my time making my preliminary using the software InDesign, Photoshop and a professional camera I will develop myself further in aiding to create a better, more efficient and professional looking product that will reflect the current codes and conventions of an existing demographic  

Firstly, I am going to research into different magazines that are already existing to give myself further insight into the market I am producing for.

Secondly I will be creating a brand eye that will allow myself to gather information that will enable me to understand my target audience further and maintain a goal of what my product will have to meet.

Next I will look at the current codes and conventions of existing music magazines, look at the ideologies surrounding it, and develop myself a House style.

Finally I will combine all of these elements as well as use the skills I have developed when creating my preliminary task to manufacture a product for the consumers.