Ideologies

Ideologies - 

Q Magazine

Q magazine is a monthly magazine that is published by Bauer Media, this magazine is sold in the UK. Bauer media are a multinational conglomerate and is one of the most established publishing companies in the world. The group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. This gives Bauer media allot of power in the publishing competition. Q was firstly established in the year 1986 and have come a long way with interviews with artists such as Ed Sheeran, Tinnie Tempah and Oasis, Q’s target audience is those mostly in a younger generation. The rebellious nature of the magazine commonly suits the youth of the twenty first century. A large percentage of Q readers state that, the magazine is a top quality magazine that offers exclusive interviews, reviews, and award winning photography. Q’s readers are in the ABC1 portion of the general register scale, this means that the readers are not extremely wealthy like comparing this to Vogues target audience all be it that this is for a fashion magazine instead of a music magazine. Q magazine has a circulation of 48,353, and a readership of 339,000, this will show how successful Q magazine are as they have allot following.  

NME Magazine - 

NME magazine is not a monthly magazine but a weekly one, NME is published by IPC Media which is a subsidiary company to Time INC. which is one of the world’s largest and leading media companies. The monthly global print audience of over 120million. The magazine itself stands for new musical express, the shortened version is allot shorter and easy for the target audience to remember and was first launched in 1952 in the Time Inc headquarters located in New York. The target age of all of NME’s audience will be around 25 years old. With a majority of males compared to females, the percentages being 73% and 27% for men and women respectively. The price of the magazine is £2.20 which is affordable due to NME’s target audience being in the general register scale at ABC1, This means the audience are on an affordable income with some disposable income to spend of items such as this magazine. The magazine has a circulation of 56,284 and a readership of 411,000 which is slightly higher than Q magazine meaning NME will have a large amount of financial power with the larger parent company Bauer media and also have a larger readership and circulation.   NME magazine is not a monthly magazine but a weekly one, NME is published by IPC Media which is a subsidiary company to Time INC. which is one of the world’s largest and leading media companies. The monthly global print audience of over 120million. The magazine itself stands for new musical express, the shortened version is allot shorter and easy for the target audience to remember and was first launched in 1952 in the Time Inc headquarters located in New York. The target age of all of NME’s audience will be around 25 years old. With a majority of males compared to females, the percentages being 73% and 27% for men and women respectively. The price of the magazine is £2.20 which is affordable due to NME’s target audience being in the general register scale at ABC1, This means the audience are on an affordable income with some disposable income to spend of items such as this magazine. The magazine has a circulation of 56,284 and a readership of 411,000 which is slightly higher than Q magazine meaning NME will have a large amount of financial power with the larger parent company Bauer media and also have a larger readership and circulation.   

Clash Magazine - 

Is an independent magazine which also establishes popular music and fashion, clash magazine is unique as it is not owned by a large company, however MUSIC REPUBLIC LTD publishes the magazine it is actually still owned by the clash company, The magazine has a target audience of the age around 19-30 this is a young age to read magazines however it is because the magazine gives different topics such as fashion, reviews, articles, videos, promotions and information about up and coming events. Clash magazine uses modern artists such a Rita Ora, Jay-z and other existing modern artists as this applies with the age range of Clash’s target audience, the artists will interest the target audience and therefore the readership will increase.

MIXMAG - 

Mixmag is a electronic and dance music magazine, located in London England. The magazine was initially released in 1982 and covers the latest news regarding electronic and dance music, it will also show reviews and events that are in the genre of the magazine. When first issued, Mixmag was in a newsletter format however when house music began, the editor and DJ Dave Seaman turned the magazine to a DJ's magazine covering a variety of dance music, introducing the magazine to a club culture. The magazine is targeted at 12-24 years old, this is very young as the audience will not be exposed to profanities or and other promiscuous content. The audience its self is a very community based relationship with online forums making it easy for the fans to interact.